Paid social requires more than launching ads. We support the operational work behind Meta advertising: campaign planning, creative coordination, testing and iterative improvements.
Capabilities
Campaign planning and setup
Audience and campaign structure considerations, creative alignment, campaign deployment and day-to-day advertising coordination.
Creative testing
Developing multiple hooks, formats and messaging angles to test different ways of presenting a product or offer.
Performance review
Reviewing available campaign metrics and identifying practical next steps for creative, landing pages and budget allocation.
Responsible account management
Advertising account access, billing arrangements, responsibilities and permissions are documented according to each engagement and applicable platform policies. We do not promise account reinstatement, guaranteed approval or specific advertising results.
A coordinated advertising workflow
We align the campaign objective, audience, product offer and creative brief; prepare a test plan; coordinate the approved launch; and review the available results before choosing the next iteration. Where measurement setup is in scope, access and privacy requirements are agreed first.
Typical deliverables
A campaign plan, creative-testing priorities, operational campaign work and practical observations based on the metrics available.
Commercial clarity
Advertising budgets, service fees, payment responsibilities and any third-party charges are documented separately in the agreed scope.
Questions before we begin
Is advertising spend included in your fee?
Not automatically. The service agreement specifies the media budget and the fees for work performed.
Can you produce the advertising creative too?
Yes. Image and video production can be included in the agreed scope, with review and approval before use.
Do you guarantee approvals or sales?
No. Platform decisions, auction costs and commercial results are not guaranteed, and our work must respect applicable platform rules.